Scroll Maps

Finding needed information on websites is an issue that both users and website designers have. Visitors sometimes leave the website before finding their desired subject. Some pages have too much content, so users must scroll down to see all of it. As a designer, you should identify the spot where visitors abandon the page, then try to modify the page to give all the essential information to visitors. The scroll heatmap helps to get a thorough analysis of visitors' behavior.
Eyenaz provides an accurate and easy-to-use scroll map tool that indicates how far users scroll down a page.

What is a scroll heatmap?

A scroll heatmap (also known as scroll map) is one type of website heatmap that indicates how far users scroll down through the website pages. The scroll heatmap visually displays how visitors spend most of their time viewing and interacting with different areas of a page. You need to understand how well the scroll heatmap performs in order to learn about user behavior on websites.

How does a scroll map perform?

The scroll map is a colored map with a broad spectrum of colors from warm to cold, in which hot colors indicate areas that are viewed the most, while cooler colors refer to spots that receive less attention.
In addition to the graphical report, the scroll heatmaps show each section by the number and percentage of user views. The area of your page with the highest score (percentage) is indicated by an average fold score, which refers to the section that every user sees after just landing on the page. Designers must understand this section in terms of desktop, mobile, and tablet devices in order to place the most important elements of a page there.
Use the Eyenaz scroll heatmap to find UX problems, fix them, and then boost conversion.

How to increase your conversion rate with Scroll maps?

Scroll maps are a common tool used by online marketers to enhance the functionality of their websites. It allows you to identify the best web page length and helps to place important CTAs in the right position. Also, with the aid of a scroll map, you can determine the spot where visitors lose their attention. There are some plans to increase the conversion rate with the scroll heatmap below.

Use scroll maps to:

1) Determine the ideal page length across which users don't have to scroll down in terms of different devices

Use scroll heatmaps to estimate how long your content should be on desktop and mobile devices and determine the ideal landing page length for maximum conversion. The majority of website visitors will first view the content that is "in the first fold". The "fold" is simply the bottom of the user's screen where the content ends and they must scroll to reach the other element. The average fold on your page is determined by a scroll map for desktop and mobile users. You may boost user engagement as soon as visitors land on the page by placing crucial content above the fold in a way that works across different devices.

2) Determine whether users are able to see the content below the fold and recognize the false bottom

There are situations when your visitors are unaware that there is more content lower down the page. This concept is known as a "false bottom" which may result from unnecessary blank space, line breaks, or false elements that make users confused. scroll heatmap helps you to find false bottoms and fix them.

3) Identify the most appropriate spot where significant elements, like CTAs, should be placed

If you desire to engage more visitors with your website, you need to place CTAs like "Sign up," "Get started," "Subscribe," "Add to cart," "Buy now," “Contact us,” and so on in the best position. The scroll maps tool track how far users scrolled down while browsing your page. You can quickly choose where CTAs, images, and other content should be placed on your website by keeping an eye on the scroll map.

4) Find out where visitors losing their attention

Usually, visitors leave the page because they lose interest. The scroll map indicates where visitors drop off the page. So try to change the content in order to persuade them to follow the entire page. Sometimes putting an interesting image, making a challenging question, or using attractive videos can be helpful.