Eyenaz is the most powerful free user behavior analytics platform. Visualize user interactions with advanced heatmaps, watch session recordings, track conversion funnels, and get actionable insights with seamless Google Analytics integration.
Everything you need to understand visitor behavior, optimize conversion rates, and improve user experience with professional-grade analytics tools
Visualize exactly where users click, scroll, and move on your website with powerful click heatmaps, scroll maps, and attention heatmaps. Our heatmap software reveals hot spots and cold zones, helping you optimize page layouts, improve content placement, and increase conversion rates. See which elements drive engagement and which go unnoticed.
Explore HeatmapsWatch real user sessions with our advanced session replay tool. Record and playback actual visitor interactions to uncover UX issues, identify friction points, and understand user journeys. Our session recording software captures mouse movements, clicks, scrolls, and navigation patterns. Perfect for conversion rate optimization (CRO) and debugging user experience problems.
View Session ReplayGet actionable insights powered by artificial intelligence. Our analytics platform automatically identifies user behavior patterns, conversion blockers, and optimization opportunities. Receive data-driven recommendations to improve your website's performance, boost engagement, and maximize conversions based on real visitor data.
Discover AI InsightsSeamlessly integrate with Google Analytics to combine quantitative metrics with qualitative user behavior insights. Connect your GA4 data with Eyenaz heatmaps and session recordings for a complete picture of website performance. Track conversions, analyze traffic sources, and understand the complete user journey from first click to conversion.
Connect AnalyticsTrack and optimize your conversion funnels with detailed funnel analytics. Identify where users drop off in the customer journey, analyze form abandonment rates, and discover friction points that prevent conversions. Use funnel tracking to improve checkout flows, increase form completions, and boost overall conversion rates.
Analyze FunnelsConnect Eyenaz with your favorite marketing tools and platforms. Integrate with WordPress, Shopify, WooCommerce, HubSpot, and more. Use Clarity extensions to extend functionality. Build the perfect analytics stack by connecting all your conversion optimization tools in one place for streamlined workflow and better insights.
View IntegrationsUser behavior analytics (UBA) is the process of tracking, collecting, and analyzing how visitors interact with your website. Unlike traditional web analytics that only show you numbers like page views and bounce rates, behavior analytics tools like Eyenaz reveal the why behind those numbers.
You can see exactly where users click, how far they scroll, which elements attract attention, and where they encounter friction in their journey. In 2026, understanding user behavior has become essential for any website looking to improve conversion rates and optimize the user experience.
With Eyenaz's free heatmap software and session replay tools, you gain insights that can directly impact your bottom line. Studies show that businesses using behavior analytics see conversion rate improvements of 20-300%, with some reporting revenue increases of over $2.5 million after implementing heatmap-driven optimizations.
A website heatmap is a visual representation of user interactions on your web pages. Using color-coding similar to thermal imaging, heatmaps show "hot" areas (high engagement) in red and orange, while "cold" areas (low engagement) appear in blue.
Show exactly where users click on your pages. Identify which buttons, links, and elements receive the most engagement. Discover if users are clicking on non-clickable elements (indicating confusion) or missing important CTAs entirely.
Reveal how far down the page users scroll before leaving. Understand if your most important content is above or below the fold. Optimize content placement based on actual scroll depth data to ensure key messages are seen.
Track mouse movement and cursor activity to understand where users focus their attention. Research shows mouse movement correlates strongly with eye tracking, making this an affordable alternative to expensive eye-tracking studies.
Combine multiple data points to show which page elements attract the most sustained attention. Perfect for identifying high-value content areas and optimizing visual hierarchy.
See exactly where users get confused, frustrated, or stuck. Watch real sessions to understand pain points that analytics numbers alone can't reveal.
Before investing in expensive redesigns or development work, watch user sessions to confirm your assumptions about usability issues.
Observe users filling out forms to identify fields that cause abandonment, confusing labels, or validation errors that prevent submissions.
Developers can watch session replays to reproduce bugs, understand error contexts, and fix issues faster than traditional debugging methods.
Support teams can watch user sessions linked to help tickets, providing better context for resolving customer issues quickly and effectively.
Conversion rate increase for eCommerce clients by analyzing session recordings to identify and fix checkout flow problems
More trial signups for a SaaS startup after discovering users were clicking on static icons, then testing clickable versions based on session replay insights