The Importance of Tracking Website Traffic

Traffic tracking is a type of web analytics that displays the number of visitors to your website, their origin, the pages they read, their duration of visit, and other pertinent data.

This information can be used to determine the success of your marketing activities, how to attract more visitors to your website, and what areas want improvement. Making decisions about marketing tactics, content, and website design can benefit organizations.

Web analytics from Eyenaz by the give you a thorough picture of your website's stats, allowing you to pinpoint your ideal clients and focus your marketing efforts. Learn how users arrived at your website, when they complete a task on your page, which pages lead to conversions, and other information.

According to the latest data, approximately 55.49% of all websites use Google Analytics.

Internet tracking is a mechanism used by websites to track user behaviors. And it happens more frequently than you may imagine—apparently 79 percent of websites do it.

Tracking metrics like open rate, click-through rate, conversion rate, bounce rate, list growth rate, email sharing/forwarding rate, overall ROI, and delivery rate will help you determine how successful your email marketing campaign was.

• Website design affects user experience in significant ways, such as making customers more likely to purchase products again if they had a good experience with the company.
• Additionally, web design elements such as intuitive navigation, clear calls-to-action, and relevant content can keep users happy.

It's critical to be aware of the type of traffic tracking you use when attempting to assess how well your website is doing.
There are two primary forms of traffic tracking:

1. Real-time traffic tracking: This type of tracking will tell you what's happening on your site right now. It will tell you how many people are visiting the site, where in the world they're coming from, and what pages they're viewing.

2. Historical traffic tracking: This type of tracking isn't real-time—it's historical. Historical traffic tracking will show you what happened on previous days, weeks, or months (depending on how far back you want to look).

Visit There are many reasons why you should track your website's traffic. Here are just a few:

1. To identify which content is most popular.
You can better understand what kind of content your visitors are interested in if you keep track of which pages on your website receive the most traffic. You might tell whether someone actually read a page's content by counting the number of pages they visited, how long they have spent on each page, and any interactions they may have had with it. This information can be used to improve future content plans. If you are aware of which of your website's articles is the most read, you may produce more content that is similar.

2. To comprehend your audience better.
What draws people to your website and why? You may start to understand your visitors' demographics and online behavior by monitoring website traffic. Segmenting your audience based on distinct traits will help you better understand who they are.

The key segmentation factors are:
location: The country they are coming from.
Traffic source: The source of their traffic
Devices and platform: Type of devices and browser they are using
 
You can more properly assess your visitors' interests based on segmentation, and you can create a more effective communication strategy. Assume, for instance, that your users come from nations with distinct time zones, cultures, and languages that are located on various continents. This division will let you communicate with them more effectively.
 
3. To assess the effectiveness of new features or redesigns.
Did the recent redesign or the addition of additional pages increase the number of visitors to your website? Or did it only serve to deter them? Should you create new features or rework the ones you already have? Keeping an eye on the traffic may help you find the answers to these queries. Additionally, you might have started a fresh advertising campaign; by monitoring traffic, you can ascertain whether the campaign was effective or whether any changes need to be made.

4. To assess the success of your marketing initiatives. Are you seeing an increase in traffic after implementing a new marketing campaign? Traffic data can help you answer this question and fine-tune your marketing strategy.
 
5. To troubleshoot technical issues.
If your site's traffic suddenly drops off, there might be a technical problem. Monitoring traffic patterns will help you locate the issue and fix it more quickly.
Also, the majority of currently operating websites share the same belief that more traffic should arrive on your pages organically rather than through direct or referral traffic.
When referral links or direct links account for the majority of your traffic, your SEO strategy may not be working as intended. Your website's content might not be particularly engaging and appropriate to draw visitors from search engines.


Though this isn't a hard-and-fast rule, some websites might simply be less well-known or more visually appealing by nature, which prevents them from receiving consistent search engine traffic, or vice versa, they might be brands that are directly searched for in the address bar. However, this idea is generally applicable to plenty of situations.
Less organic traffic could indicate a problem with your website's content that prevents search engines from recommending it. Simply put, if there is less organic traffic than anticipated, you can attempt creating better content or understand the preferences of your website users via their original entry points. Knowing the traffic sources that are bringing visitors to your website might help you target those channels with your marketing campaigns. For instance, you might want to concentrate on optimizing your website for mobile visitors if you notice that the majority of your search engine traffic comes from mobile devices.